2002 - 2008 | Timberland

Jess' Portfolio | Timberland | Seed Design Consultancy
 

The Timberland Years

To say I enjoyed designing for Timberland would be an absolute understatement. The team I was fortunate to work with are some of the most incredible folks in the industry. I learned boot making from a second generation boot maker, my ideas that pushed the comfort zone of the brand were supported by marketing partners, and the development team were a crew willing to always try something new whether it was making a fur “puffer” inspired boot, or finding the right factory for stilettos. The team absolutely rocked. They were also kind, talented, and funny as hell.

When Timberland hired me in 2002, their women’s urban line consisted of a few “take-downs” of men’s styles. I was given the opportunity to conceptualize the women’s line from scratch, and my career there started off in an incredible way. I was allowed three months to travel, research, and observe. The time was immersed with Timberland consumers along the I-90 corridor from New York to Atlanta.

I absolutely loved the expressive women I was designing for, while being inspired by their lifestyle and needs traversing the city. It was a thrill to concept and design silhouettes derived from work boots, while putting a trend relevant spin on them. And as the category grew, it grew to included silhouettes only a brand like Timberland could dictate in fashion.

I was thrilled when one of the first products I designed for Timberland, the 14” boot, debuted in Missy Elliot’s “Pass That Dutch” video. In the same year, Alicia Keys rocked them in a video, as well as her In Style feature (pictured in top image), and the boots simply blew up.

Each boot and collection I designed for Timberland during my six years there was a love letter to those who adopted the brand as their own.

 
Timberland1.png
 
Jess' Portfolio | Timberland | Seed Design Consultancy
 
Jess' Portfolio | Timberland | Seed Design Consultancy
 
Jess' Portfolio | Timberland | Seed Design Consultancy
 
Jess' Portfolio | Timberland | Seed Design Consultancy
 
Jessica's PortfolioJess