Plaid 2014

Plaid | Seed Design Consultancy
 

Project Scope:

  • Analyze emerging wall color trends

  • Analyze key home accessory trends

  • Define key color stories

  • Analyze consumer trends relevant to product space

  • Define aspirational / targeted consumer segments

  • Supply supporting images that can be licensed for marketing applications

  • Analyze current (extensive) color offering in paint line, identify carryover colors, and advise on new colors to add (to meet targeted numbers for project)

  • Create color palette with a tiered 3 year strategy for color introductions & removal

  • Create collateral that supports application of proposed color palette

  • Provide color specifications for entire palette

  • Provide final deck + image boards

 
Plaid | Seed Design Consultancy
 
Plaid | Seed Design Consultancy
 
Plaid | Seed Design Consultancy
 
Plaid | Seed Design Consultancy
 
Our WorkJess