On Campus Strategy
On Campus Insta Strategy
seed; consulted with On Campus to establish an Instagram strategy to convey their invaluable expertise for college prep, planning, and “on campus” success.
Visual strategy focuses on highlighting their vast knowledge and resource, by interpreting it into an aesthetic that bridges their brand and the school experience. Content strategy balances information and inspiration.
The key for On Campus’ Instagram strategy, was to marry aesthetic and content strategies with maximum impact.
Taking cues from inspiration such as pennants hung within their office, to their brand colors of teal, orange, and gray, to incorporating traditional school colors … the “puzzle” strategy for On Campus’ feed reads as a dynamic info-graphic of knowledge and resource.
seed; provided strategy on content and flow, as well as designing initial collateral to establish their Instagram feed.