The Buy Local Poster
Buy Local was published in the Green Patriot Poster book, in 2010, by Metropolis Books.
“This book brings together the strongest contemporary graphic design currently promoting sustainability and the fight against climate change. Collectively, essays by Michael Bierut, Steven Heller, Edward Morris and Dmitri Siegel look back in time to posters and ideas that set the stage for the current movement (World War Two posters, images of international cooperation, posters from the environmental movement in the 1960s and 1970s) and address the state of the poster: what is the efficacy and mode of distribution for purposeful, message-oriented graphic images today?”
“The bulk of the book is given over to a compilation of the best posters on the theme of sustainability by a variety of contemporary artists (both emerging and established), among them Shepard Fairey, Michael Bierut, DJ Spooky, James Victore and Geoff McFetridge.”
Jessica Colaluca is one of 50 featured artists in the Green Patriot Posters book. Her poster’s concept and design are dedicated to the memory of her grandmother, Jean Boelter, who exemplified the life of a “Green Patriot.” Buy Local was inspired by her grandmother’s patriotism, aesthetic, and affinity for the gifts of the land.
The Legacy of Buy Local
“Buying locally reduces our carbon footprint, bolsters local industry, empowers our health, and supports ethical food choices.
The ‘buy local’ poster’s concept was inspired by Detroit Metro Airport buying out the last remaining parcel of my family’s farm in the 2000’s. It was a poignant moment for my grandma, as ‘farming is in our blood.”
The farm was a place extended family sent their children during The Great Depression, and my grandma raised her own while my grandpa was serving in WWII.
The ominous factors of air transit physically ending local farming through land acquisition, as well the environmental impact of the airline industry, is offset by optimism inspired by my grandmother’s era and legacy.
Buy Local is a call to reclaim our values, history, and responsibility.”