2000 | Concept Vehicles

Made in Detroit Focus | Seed Design Consultancy
 

The Made in Detroit Focus

At the turn of the new millennium, I had spent a few years working at a consultancy designing concept vehicles for Ford Motor Company. I worked internally at Ford from 1994-97, so it was a fun return to a brand I had a lifelong affinity for having grown up in Metro Detroit.

The Made in Detroit Focus was a notable project in my career, because it was still the early days of “co-branding.” When the studio I worked at received the project, I reached out to the founder of Made in Detroit, and created the connection between the brand and Ford.

I was also responsible for color, materials, and the interior. The interior environment offered some cool design opportunities including products such as the messenger bags which stored within the vehicle, and cool co-branding executions for labels on the seats, bags, and a tonal graphic on the car’s side panel.

The Made in Detroit Focus premiered ad SEMA of 2000, and was featured in future press and auto shows.

 
Made in Detroit Focus | Seed Design Consultancy
 
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