Bring the Receipts
Whether it’s sharing services we offer, or trying to outsource work to help grow our brand, it is 100% about the receipts.
Hearing anything is easy. Seeing the receipts is everything.
Whatever our specialty, product, or service, the interwebs are a jumble of self proclaimed experts, popular products, and unbeatable results.
Receipts are essential in conveying what we, our products, or our services offer. They are also critical in confirming what we’re investing in.
Show the Receipts
Adding a layer of complexity to the already overcrowded interwebs, we are living in a time of self appointed experts and self taught specialists. It can be deceiving as to who is qualified, or successfully does what they say they do.
Words and titles are a screen, but receipts are proof.
No matter our trade, craft, skill, specialty, or product, we need to show what certifies us as the go-to expert, designer, writer, maker, or brand.
People are engaged by, and respond to, straightforward facts and numbers.
So show them.
It not only engages potential customers and clients in learning more, showing folks the receipts converts interest into action.
where you studied
Ask For the Receipts
For those looking to hire or outsource, ask for the receipts. They should be readily available, and if not, legit businesses have them on hand.
I have personally learned enough as a small business owner trying to hire out bookkeeping, accounting, administrative help, legal work, design support, and website development, that these lessons could fill an entire #LadyBossProblems book.
Learning to analyze the receipts and whether they are right for you is critical.
For example, years ago when I was doing a refresh on Design Seeds, my client workload was spectacular, so I was looking to outsource design and development of the website.
The amount of dead ends, outrageous quotes, and rabbit holes I fell into were endless.
For example, one of the quotes I received was five figures. It literally knocked me out of my office chair when I received it. One of the line items in the quote was over $2,000.00. The folks quoting knew I know design, but not that I know coding. I took that $2,000+ line item, and was able to code and implement it within 45 minutes. No joke.
My lesson from this is not advising to question and negotiate every quote, because legit quotes should not be padded. A good quote spells out the cost, offers options for saving budget or enhancing the service.
What I am saying is, to do your homework. Come prepared to anyone you are looking to hire.
Another example of coming prepared is: say you are seeking social media consulting. Ask the person you are looking to hire how much of a following they have amassed personally. If they personally have not created a notable one, ask how much they have created for clients. Also ask them if the numbers they are providing reflect how much they grew the following, or if it was an inherited number they helped manage.
In asking for the receipts, it is the best way of being informed to make the best decision for your business.
Words Conceal, Receipts Reveal
In my high quote example, the agency took offense when I declined their quote because it “took a lot of time” to put together.
But as a client, I had my receipts. I was able to show I was able to accomplish a $2,000+ line item in less than an hour, having had it implemented on my website before I declined the quote.
This made for a short conversation, and offered a great deal of comfort and confirmation in my decision.
In that same site refresh, a time between receiving the high quote and my deciding to take a majority of the design work on myself, I had accepted a different quote from an independent designer. This experience offered another lesson about receipts.
See, the designer I hired went missing.
For two months.
They ultimately admitted they couldn’t do the work, and what I came to realize is that the designer was actually not-so-proficient at ExpressionEngine (a website platform Design Seeds was on prior to my moving it to Wordpress).
The designer had gotten themselves into a rabbit hole of over-promising.
In this Lesson of the Missing Designer, it taught me to definitively confirm what people know or say they can do. That their expertise and knowledge extends to what is needed for a particular project. Verbal, or written confirmation that a project’s unique requirements are a know versus can learn, is critical in the hiring process.
I have found that with my business, as well as clients I consult to, that when you lay out your receipts, it converts. Don’t let clever words hide the definitive values you offer.
There are plenty of folks that can tell tales, you want to make sure folks know your brand story is from the non-fiction section. Receipts verify this.
When you are looking to hire someone, invest in a course, or purchase a service, make sure you have more than great looking words influencing your decision. Know what the person or company have accomplished. And when receipts are supplied, make sure they match your business needs.